taketray
Nr.1 in Europa- Made in Switzerland
Pocket ashtrays are proven to be the most effective measure against cigarette littering. However, this requires a high quality of ashtrays to go.
Our success in the market proves us right. The taketray has become the market leader in Europe. It has, for example, won an international competition in England and is used nationwide.
With the University of Applied Sciences in Rapperswil, we developed the taketray: the first pocket ashtray that meets all functional requirements for practical use and is manufactured in an environmentally friendly way from recycled material. The ideal ashtray to go.
Your benefit: With the taketray, you get the assurance of achieving optimal acceptance among your target audience, ensuring your campaign achieves the best possible result.
Success Story: Canton of Basel-Stadt
The Canton of Basel-Stadt regularly informs the public about ways to prevent littering in public spaces. Since 2024, swisstrays have been specifically distributed to the target audience. Videos have also been produced to raise awareness of the negative environmental impact of this type of pollution.
Successful Campaign in Horgen: Retailers Lend a Hand
The municipality of Horgen launched the “I am clean” campaign in 2026. For the first time, smokers can obtain swisstrays free of charge at points of sale. The following retailers are participating: Denner, Coop, Lidl, and Spar. This is a pioneering new approach.
The target audience receives a concrete solution for behaving in an environmentally friendly way anywhere. This is the most effective and cost-efficient way to sustainably reduce cigarette littering

… and this is how the taketray works:
References
Examples of our successful collaboration with strong partners.
Below you will find a selection of our clients and projects that represent our commitment, quality, and collaborative partnership.
Effective Campaign
The problem is solved when smokers habitually use a portable ashtray.
As long as littering is more convenient and effectively free, only a minority of smokers are willing to buy a pocket ashtray. If we want to stop this environmental pollution, we need to give the target audience a functional pocket ashtray for free.
Kampagnen – Assets: Dispenserbox
As part of the campaign concept, our dispenser boxes support efficient and cost-effective distribution. The target audience receives the most important information and can help themselves right away. This eliminates the need for verbal explanations.
This element can be customized to your specific requirements and needs with an individually designed display. We offer this service upon request.
The dispenser box is available in two variants:
For 6 swisstrays
For 10 swisstrays
For more information about the dispenser box, please feel free to contact us by email.
Are you an event organizer looking to reduce cigarette waste? You’re welcome to sell our swisstrays and taketrays to your guests using our dispenser boxes as well.
swisstray, made from recycled plastic from Switzerland
taketray, made from ocean-bound plastic waste
Further projects
taketray not only produces the pocket ashtrays. We are developing various other products to protect our environment.
Projects for a clean environment
The following projects were or are in development at taketray.

ZA1
portable design ashtray made of aluminium

Gummex
For the environmentally friendly disposal of chewing gum.

ZP2
Pocket ashtray with accessories

Gumex-Combi
Combination article for cigarettes and chewing gum.
By working with these renowned institutes, we can ensure the development and production of high-tech products.
Our forward-looking concept has enabled us to attract the following investors.


Institute for Product Design, Development and Construction (IPEK)

Innovation Fund Association
taketray Ltd
Freigutstrasse 26
CH-8002 Zurich



























