taketray – Campaign
This is how you reach the goal!
The problem is solved when smokers habitually use a portable solution!
1. All smokers receive the most functional solution – the taketray
Sensitisation is not enough:
Cigarette littering is not primarily a behavioural problem! Information and education alone are not enough. The consumer does indeed have a disposal problem: where to put the burning stub? It makes sense to put it in a (portable) ashtray. But as long as throwing away is more convenient and effectively free, only a few are willing to buy one. This means that the prerequisites for solving the problem are not given today.
All receive the most functional solution free of charge:
If one wants to effectively discourage smokers from carelessly throwing away their cigarettes, the only solution is to give them a functional portable ashtray. The previous campaigns took this into account, but were still unsuccessful. Consumers did not use them because they are not functional; for example, the products distributed are not odour-proof. In addition, only a fraction of the smokers received a copy, which meant that an effective improvement was not possible.
Increase motivation through social pressure:
Experience shows that smokers then behave in an environmentally friendly way when they observe the corresponding behaviour in others. The reason for this is the effect of social pressure. This principle is also one of the central reasons for the Robidog success story. In order to achieve social pressure, it is necessary to ensure that the taketray makes a visible appearance in public spaces. This positive experience can be widely disseminated via social networks and media.
2. Ensure use via promotion of motivation through…
Personal commitment
A sense of achievement motivates continuous use. Smokers behave more environmentally friendly and receive praise for this. A new, positive experience for smokers! Users develop ambition and pride: “No more butts end up on the floor!” The environment and the community are just as happy – a win-win solution!
Accompanying campaign “Fairer Deal”
With the taketray campaign, all smokers receive a functional solution, giving them the opportunity to behave in an environmentally friendly manner at any location. But then the cities and municipalities can also expect them to be used. This is a fair deal for the target group and the general public who benefit from a cleaner and nicer environment, as well as lower cleaning costs. This innovative campaign would then also be written about in the media and social networks, which would significantly increase awareness and impact.
Reward for use
The regular use and success of the taketrays campaign can be ensured through a reward system. This reward can take the form of a competition or an attractive gift, which creates an incentive for consumers to use the taketrays regularly in public spaces.
3. Consistent enforcement of litter laws and expansion of smoking bans
Motivating through litter fines enforcement
Fines work when they hurt! Through taketray, the enforcement of littering laws is simplified for the police, as a functional portable solution is now available to all and smokers no longer have excuses for littering. If fines are actually issued, hardcore litterers will also change their behaviour.
Motivate via extension of smoking bans
Many places around the world are fed up with this pollution and the resulting costs, leading to the introduction and expansion of smoking bans! e.g. at train stations or beaches. This solution is not very constructive and unfair, because it also punishes all non-litterers! The taketray campaign is a constructive alternative. Smokers have it in their own hands to prevent the introduction of further smoking bans. If even the taketray campaign does not lead to success, the cities and municipalities can more easily enforce the extension of the smoking bans politically. By then, at the latest, the cigarette problem will be solved. If implemented consistently, the taketray campaign will lead to success in any case.
taketray – Campaign
For a more beautiful world!
If you are interested in finding a sustainable solution to the problem of cigarette litter, please contact us using the form below. With our campaign we offer an effective solution, let us convince you.
Together we will reach the goal.
taketray GmbH
Freigutstrasse 26
CH-8002 Zürich