Current Campgains
1. Horgen
Littering places a financial and staffing burden on municipalities. Cigarette butts cause the greatest damage, both in terms of cleaning effort and environmental impact. By distributing free pocket ashtrays, the municipality aims to improve cleanliness in Horgen.
The retail sector is lending a hand.
The municipality of Horgen launched the “Ich bin clean” (“I am clean”) campaign in 2026. For the first time, smokers can obtain free swisstrays (pocket ashtrays) from participating retailers. The following retailers are taking part: Denner, Coop, Lidl, and Spar. This is a groundbreaking, new approach.
The target group receives a concrete solution for behaving in an environmentally friendly way anywhere. This is the most effective and cost-efficient way to sustainably reduce cigarette littering.
A simple solution for on the go
When out and about, there’s often no proper way to dispose of a cigarette butt. With a pocket ashtray, it can be temporarily stored and emptied at the next waste bin. The “swisstray” pocket ashtray is made from recycled material and is easy to rinse out.
From April 1, 2026, this pocket ashtray, featuring the “Ich bin clean” logo, will be distributed free of charge at the municipal office as well as at Coop, Denner, and Lidl retail locations.
Campaign Material: Dispenser Box
As part of the campaign concept, it is proposed that product distribution be supported using campaign elements. This is where the Dispenser Box comes in, allowing users to see the product fully while also being able to take it directly.
This element can be customized with an individually designed display to suit the customer’s requirements and needs.
The dispenser box is available in two variants:
– For 6 taketrays
– For 10 taketrays
2. Regensdorf
Littering places a financial and personnel burden on municipalities. Cigarette butts cause the greatest damage, both in terms of cleaning costs and environmental impact. By distributing free pocket ashtrays, the municipality aims to improve cleanliness in Regensdorf .
Regensdorf relies on pocket ashtrays to combat cigarette littering
With the #rägi.bliibtsuuber campaign, the municipality of Regensdorf is implementing further concrete measures for greater cleanliness in public spaces. Following various awareness-raising activities, the next step now follows: as of now, free pocket ashtrays are available to the public at a total of 11 locations in Regensdorf.
Pocket Ashtrays for Regensdorf
Experience from various cities and scientific studies show that distributing functional pocket ashtrays can be an effective measure against cigarette littering. The goal is to prevent waste in public spaces and protect nature, animals, and waterways.
The Regensdorf
municipality’s video
We are happy to answer your questions.
If you are interested in sustainably solving the cigarette littering problem, please feel free to get in touch with us using the form below. With our campaign, we offer an effective solution, let us convince you.
Together, we will achieve the goal.
taketray GmbH
Freigutstrasse 26
CH-8002 Zürich